Are you tired of watching money just slip away from your Shopify store? You’re not alone. Many
business owners are in the same position and it can be a frustrating experience. After all, it’s
essential to make sure that your customers are having the best possible experience with your
shop. But don’t worry! There are plenty of strategies you can use to stop your Shopify store from
bleeding cash. Here are five things to consider if you want to start turning things around.
The first step is to understand where things go wrong for your shoppers on their path to
purchase. To do this, you need to have an analytics system in place. This could be Google
Analytics or something else, but it’s important that you use an analytics tool so that you can
track how people are engaging with your website and landing pages. With this data, you’ll be
able to identify problem areas, such as areas where customers drop off or don’t convert, which
can help inform decisions about how best to optimize your website for more conversions. Once
you have these notes written down, it’s time to turn them into action. Experiment based on the
shopper behaviour data that you collected – see a CTA that isn’t converting? Write down some
new ones and A/B test them!
Once you have an understanding of what’s going wrong, it’s time to take action. Often, this
means making small adjustments based on the data that you’ve collected—for example, if
there’s a call-to-action (CTA) button that isn’t converting well, try writing some new ones and
testing them out in A/B tests. This will allow you to see which CTA works best for your target
audience and make further optimizations accordingly. Another example is reducing the number
of steps required to checkout – no one likes filling out forms upon forms before finally getting to
purchase their item!
One of the most important aspects of any online store is making it easy for customers to
purchase items quickly and easily. One way to do this is by reducing the number of steps
necessary for customers to get from browsing items in your store all the way through the
checkout process. Additionally, consider using landing pages for featured products or services
that contain relevant information about why customers should purchase from you—this will keep
them on track during their purchasing journey and increase conversion rates.
Another important factor when trying to encourage people to purchase from your store is
copywriting—the words used throughout your website should effectively communicate why
someone should purchase from you over competitors while also highlighting the problems that
they solve. If you find that copywriting isn’t doing its job correctly (or if it hasn’t been updated
since launch), then now would be a good time to review what’s currently on offer and make
changes where necessary!
Finally, one thing that many business owners forget about is A/B testing—testing different
versions of content against one another in order to determine which performs better with
customers. This could involve anything from testing different colors for buttons or headlines to
experimenting with other images or videos on landing pages, whatever works best for your
store’s needs! Google Optimize is a great free tool for getting started with A/B tests without too
much effort spent configuring everything yourself – give it a try!
It can be difficult trying to figure out why money keeps slipping away from your Shopify
store—but with these five strategies in mind, there’s no reason why yours shouldn’t start seeing
improvements soon enough! Start by watching shopper behaviour closely using an analytics
system like Google Analytics; then experiment based on those results; make purchasing easy;
update copywriting as needed, and perform regular A/B tests whenever possible —it won’t take
long before those costly losses become profits instead! Good luck!
If you want some additional advice or even a hands-off approach, you’re in the right place. Our
team of Shopify and SEO experts at DevPort Studio are happy to help you with your questions
or put together a strategy for your store. Want to talk with our experts? Book a call with us here.